You probably have heard leadership talk about Digital Transformation in meetings, town halls and blogs. Industry pundits seem to talk/write about it; often using it to rank which companies are competing at the topmost level in their industry. Often though there is confusion among the rank and file employees about this whole “Digital” thing. Is it the latest buzzword that executives are in love with (probably true to some extent)? Is there anything behind it or just a lot of hot air? Who are all those high priced management consultants that show up to tell us about Digital Transformation, without explaining what it is?